Get tickets for the BIG TIME T20WC now!
Rivalling some of the best Hollywood blockbusters, the Computer-Generated Imagery (CGI) concept lives up to its name, featuring some big-time players of T20 Cricket. Australia’s big hitting Glenn Maxwell, New Zealand captain Kane Williamson and India’s wicketkeeper-batter, Rishabh Pant all feature in the three-part series. Kicking it off with Williamson roaming the streets of an unsuspecting city, with Maxwell and Pant’s features airing in the coming months.
A fitting tribute to the titans of T20 cricket who will descend on Australia to compete for the coveted Men’s T20 World Cup crown across 45 matches in seven host cities between 16 October – 13 November. Highlighting the grand scale and unmissable action of The ICC Men’s T20 World Cup, the creative reflects what is set to be the most vibrant and action-packed global event Australia will host in 2022.
The larger-than-life concept of the ‘This is the big Time’ developed by Australian creative agency Cummins&Partners, demonstrates the enormity of the event as impossible-to-miss stars of the game peer into skyscrapers, emerge from iconic waterways and make city streets tremble with their imposing size.
ICC Men’s T20 World Cup 2022 Local Organising Committee CEO, Michelle Enright said the campaign not only speaks to the grand scale of the event, but also the fun, electrifying and unmissable characteristics of a World Cup.
“There’s nothing bigger in cricket than a World Cup and the T20 format is such a fun, energetic, vibrant celebration of cricket and culture – it really is the big time and that’s exactly what this campaign is all about,” Enright said.
“To see stars of the game towering over our host cities and making their presence felt through sheer size and entertainment speaks to the impact we want to make with fans. I really hope it puts smiles on faces and gets Australia excited to witness the best players go head-to-head in our own backyard.”
Coinciding with the launch of the new campaign, tickets go on sale from 12pm today for all 45 T20 World Cup matches at www.t20worldcup.com. Children’s tickets are available for every First Round