Founder & CEO, MultiConnexions Group President, International Advertising Association Australia. Sheba is a multicultural and diversity marketing leader. She advises Australian and global marketers on how to connect with multicultural audiences and increase engagement by way of revenue and market share. 

Sheba’s experience spans Australia, India, Asia, US, and UK. Prior to founding MultiConnexions Group (MCX), she held CEO roles at McCann, Ogilvy, and Interpublic Group. In her role as the IAA Global Vice President – Diversity, Equity & Inclusion, International Advertising Association, she leads global Diversity, Equity, and Inclusion initiatives across the marketing communications industry and all 56 country/ chapters of IAA globally.

She actively promotes gender and cultural diversity and is an ongoing mentor for women, migrants, and youth. She mentors start-up founders and believes start-ups are key to future economic prosperity.

Sheba has been inducted on several industry Boards and was elected as the first woman National Chair for the Australia India Business Council (AIBC) in its 35-year existence.

Sheba is an industry speaker at business schools. Highly awarded, she attributes her success to passion, perseverance, flexibility, openness to change, as well as acknowledging her teams’ outstanding and valuable contributions.

A huge believer in women in sports and a cricket tragic, Sheba rarely misses a match especially where Australia or India are involved. She values her time with family and friends, who are the most important part of her life journey.